About BOXX

Company History

BOXX is the leading innovator of high-performance computer workstations, rendering systems, and servers for engineering, product design, architecture, visual effects, animation, and more. For 22 years, we’ve combined record-setting performance, speed, and reliability with unparalleled industry knowledge to become the trusted choice of creative professionals worldwide. Through our subsidiary Cirrascale, BOXX also provides state-of-the-art deep learning solutions.

 

 

 

BOXX CARES

Our hometown of Austin, Texas is internationally recognized as an epicenter of hi-tech innovation, education, and creativity. As proud members of this community, BOXX focuses its charitable giving on our city’s most valuable resource—the next generation of artists, innovators, and leaders.

 

 

Executive Management Team

Rick Krause, President and CEO

Rick joined BOXX in 2001 as president and CEO. He has more than 30 years of experience in the high technology industry with notable companies such as Siemens Nixdorf Information Systems, IBM, and CompuAdd Corporation. Prior to joining BOXX, Mr. Krause was general manager of the U.S. Retail and Banking Systems Division of Siemens Nixdorf Information Systems where he had a direct role in stabilizing the business and establishing a solid foundation for the growth of the Division in North America.


Tim Lawrence, Founder and VP of Engineering and Operations

Mr. Lawrence currently serves as vice president of engineering and operations, responsible for managing system operations, manufacturing and product development. Prior to founding BOXX, Mr. Lawrence was the founder of Cooperative PCs, a personal computer and consultant business specializing in high-performance system design.


Lorne Wilson, VP of Sales

After executive sales and marketing roles at both startups and large enterprise organizations. Lorne joined BOXX in 2017 as VP of Sales. Responsible for all direct and indirect global sales, Lorne is committed to sales presence expansion and company growth. Previously, he served as Chief Sales Officer at cyber security provider BluStor and spent twelve years with Fujitsu as Senior Vice President of Sales, Marketing, and New Product Development.


Bill Leasure, VP of Marketing

Responsible for overall marketing strategy, Bill has over 20 years experience developing and deploying data-driven inbound, outbound, and account-based marketing programs. He has held top marketing, sales, and business development roles at Intel, Motorola, Dell, and several start-ups, earning numerous awards along the way. A graduate of the University of Santa Clara, Bill also holds a Master’s Degree in International Economics from American University.


Shoaib Mohammad, VP of Business Development and Services

Shoaib joined BOXX in 2008 as Director of Business Development, overseeing international, OEM, and reseller channels. In 2009, his role expanded to include VP of Marketing, where he helped foster CAD market growth which now accounts for over 50% of overall revenue. In 2018, he began a Services business within BOXX. Shoaib received his BSEE from California State University, Long Beach and Executive Education from Cornell University.


Felton W. Coston, Jr., Controller

A certified public accountant with over 20 years’ experience in finance and accounting, Felton joined BOXX in 2017. Prior to his arrival, he served as controller for LivingDirect.com, a Ferguson Enterprises Company also based in Austin, Texas.